Categories
EVENT NEWSROOM

H&M&PARIS: OFFSET, YSEULT, SEVDALIZA AND PABLLO VITTAR CELEBRATE THE H&M STUDIO HOLIDAY CAPSULE COLLECTION

Last night’s event marked the French stop of a worldwide series of events to celebrate H&M’s vision for future of fashion. French superstar Yseult gave an iconic live performance, bringing global artists Pabllo Vittar and Sevdaliza on stage for their hit Alibi. The night continued with a landmark performance by rap icon OFFSET, featuring some of his biggest tracks. Guests also enjoyed DJ sets from SG Lewis, salute and Kampire.

“I loved that this incredible night was open to all. The crowd was on fire. And to be performing with my girls Sevdaliza and Pabllo in Paris – it was a special moment.”

– Yseult 

YOYO, a nightlife destination built within the former auditoriums of the storied French Cinematheque, was transformed into an immersive, experiential club space for guests to celebrate the H&M Studio Holiday Capsule collection ahead of its release.

“Paris comes alive at night! To be here in the city of lights with Yseult and OFFSET and so many other amazing talents and friends, all dressed in the H&M Studio Holiday Capsule, was a joy. H&M is all about bringing people together and this event was a really memorable moment.”

– Kathrin Deutsch, designer H&M Studio

The H&M Studio Holiday Capsule collection offers a modernised take on after-dark dressing. It is self-assured, festive and sharply contemporary. This season’s collection contrasts classic tailoring with sinuous, elegant gowns, to create an interplay between masculine and feminine. The collection’s sharp lines are accented with tinsel trimmings and off-beat, characterful details for a vision of style that is both elegant and confident.

The event was part of a worldwide programme of events to celebrate H&M’s vision for the past, present, and future of fashion. Other events have taken place in style capitals around the globe, from London to Berlin, with each drawing on the unique character and culture of its host city. In keeping with H&M’s spirit of openness, the tour has been opened up to all – with customers invited to sign up for event access through social media.

The H&M Studio Holiday Capsule collection launches in selected H&M stores and at hm.com from 21 November. Eight pieces from the collection will be available for rental, with some issued in unique-to-rental colourways.

Categories
NEWSROOM OPENINGS

H&M REOPENS ICONIC TIMES SQUARE FLAGSHIP STORE IN NEW YORK CITY

“Iam so excited to be here at H&M’s gorgeous new store, in Times Square no less. What perfect timing for this location to reopen with their new collection just before the start of the holiday season. We’re very excited to bring on the joy for the season!”

Christina Aguilera, Grammy Award-winning singer-songwriter 

The refined space, featuring elevated aesthetics and materials, includes immersive experiences showcasing the very best of the brand’s fashion identity. At the time of opening, the store showcases a variety of fashion-forward collections including the H&M Studio Holiday Capsule, offering a modern take on partywear. The store caps off a season of investment and reignited direction for the H&M brand.

 

The focus on customer experience is reflected in the brand-new immersive fitting area, where fashion lovers can explore trends, try on looks, and bring their style dreams to life. The fitting rooms offer a customizable, multi-sensory experience with LED screens in the floor and ceiling, along with interactive mirrors. Customers can express themselves by selecting visual themes and music based on their style choices and moods, making the shopping experience more personalized and engaging. With visuals and music curated specifically for the new store, these rooms will also encourage customers to create and share their own content.

 

“Our Times Square location is an amazing new space for customers to interact with our brand as well as each other. Features like our new immersive fitting rooms combine music, fashion and fun to let our customers become their own style star.”

Linda Li, Head of Customer Activation and Marketing for H&M Americas

 

The redesigned flagship showcases impressive new design features like an iconic glass wall flanking each side of the main escalator, designed by Denver based agency, Hovercraft. This signature piece combines art and technology into a multi-story ambient light display, providing customers with a dazzling show on their way to the upper levels.  Other interior upgrades include fluted concrete panels, seamless terrazzo flooring, custom built wood fitting rooms and two enormous LED screens on the ground and second floor.

Photo Credit: Zach Hilty/BFA.com

For more images of the opening and new store, click here.

Categories
EVENT NEWSROOM

H&M&NEW YORK: H&M AND CHARLI XCX TAKE-OVER TIMES SQUARE WITH A SURPRISE CONCERT, OPEN TO EVERYONE.

H&M and Charli xcx have always embraced a vision that welcomes all – and, in that spirit, everyone was invited to watch. An alert for the gig was shared on social media and in select H&M stores. The famous Times Square screens featured visuals created by Maximo Recio and Weirdcore, counting down to the concert. The event served as the finale in a global tour of performances, club-nights, pop-ups, and newly designed store openings, which H&M has hosted to celebrate its vision for the future of fashion.

Charli wore custom H&M pieces inspired by the new Holiday Collection for her performance in Times Square. The look featured a semi-sheer draped dress, complete with a high slit and integrated bodysuit, black leather belt with silver buckle, ‘mask’ sunglasses and heeled knee-high black patent boots. She performed her anthems 360, Von dutch, Apple and Guess remix.

“It was so cute performing at Times Square for H&M. Thank you to everyone who came to party with me!”

Charli xcx

After the performance, Times Square was lit up with visuals honouring the H&M Holiday Collection, New York City, and the many cities and collaborators who have made this remarkable tour possible.

This event celebrated and marked the arrival of the brand-new H&M Times Square store, which will open on 21 November.

The post-performance afterparty took place at the iconic The Hotel Chelsea, a venue with an unrivalled history of music, style and subculture with DJ sets provided by  DJ Pee .Wee aka Anderson .Paak, Oscar Nñ (Papi Juice) and k.tea. It was attended by figures from across the music and fashion worlds, including Charli xcx changed from her show look into a sparkling fringed mini skirt and a fine black knit. She completed the look with a faux fur coat. The event was hosted by Amelia Gray, as an extension of the New York event, Gray has also curated an edit for The Studio, H&M’s newly-launched fashion platform, consisting of her favourite styles.

“Charli xcx is a special friend of H&M. Her spirt of innovation and inclusivity is exactly in step with our values. We are so lucky that she has been a central part of this exciting tour, kicking off the events with a special performance in London, and now wrapping things up with this already-legendary Times Square set .”

Ann-Sofie Johansson, H&M

The Holiday Collection is available in selected H&M stores and at hm.com.

 

Categories
H&M Move NEWSROOM

H&M MOVE AND ZLATAN IBRAHIMOVIĆ LAUNCH CO-DEVELOPED TRAINING COLLECTION: SELECTED BY ZLATAN

ZLATAN’S INVOLVEMENT 

During multiple design sessions with H&M Move’s team, Zlatan exchanged ideas and feedback on fit and function which has led to a collection that combines technicality and comfort. His attention to detail is reflected in elements such as the color scheme (white, off white, petrol, burgundy and black), advanced trims, strategically placed pockets, dynamic fit and the unique logo where the words Zlatan and Move blend graphically together. Zlatan’s insights as a professional athlete also shaped the selection of the high-performance pieces that feature the trademark material DryMove™, known for its breathability.

 

“Collaborating with the H&M Move team has been an amazing journey where I could bring my expertise as a professional athlete to the design table. Together, we have created a training collection that not only performs at the highest level but also looks and feels great,”

said Zlatan Ibrahimović, athlete and H&M Move Brand Mover.

“I am proud to share this with my fans and H&M Move’s customers who are as passionate about training as I am.” 

 

MINI-ZLATAN: NURTURING THE NEXT GENERATION OF ATHLETES

As a unique addition, the Selected by Zlatan collection features a kid’s line tailored for aspiring young athletes. Each item is crafted with the same attention to detail and technical innovation as the men’s collection. From the breathable fabrics to the fit that promotes freedom of movement, every aspect is designed to support young sports enthusiasts, whether it’s on the pitch, in the gym, or during everyday play. At an affordable price point ranging from 14,99€ to 34,99€, H&M Move aims to make high-quality activewear accessible for the many. The collection will be available within the boy’s section in the sizes 110/116 (4-6 years) to 170 (14 years+) (girls are welcome too).

 

“We are incredibly proud to offer our customers the AW/24 Selected by Zlatan collection,”

said H&M Move’s Head of Design, Marie Fredros.

“It has been so much fun to work closely together during our design sessions. Zlatan’s passioned involvement and his keen eye for technical details resulted in a performance-driven collection that we believe will inspire and empower sports enthusiasts worldwide.”

 

KEY PIECES

Versatile shorts in multiple lengths for various training needs

High-performance training tights available in full-length and a short version

A selection performance-driven T-shirts and engineered mesh tanks with strategically placed perforation for enhanced ventilation

A track suit in multiple colours designed for optimal recovery pre and post-gym

Padded vest with a V-neck closure made with ThermoMove™ quality

Essential training accessories like high-length training socks, towels in different sizes and over-sized water bottles

Prices range from 14,99€ to 49,99€. Men’s wear sizes from XS to 3XL

 

ABOUT H&M MOVE 

H&M Move offers functional, fashionable activewear, accessible for the many, in a more sustainable way. We celebrate movement and invite the world to move. Visit hm.com or follow @hm_move for more inspiration.

 

ABOUT ZLATAN IBRAHIMOVIĆ

Zlatan is one of the greatest strikers of all time and has played in the world’s biggest football leagues. The renowned striker is Sweden’s all-time top scorer and has won league titles in four countries, but more than that, he’s a father, speaks five languages, and has a passion for many different sports. Zlatan is the ultimate multimover and joined H&M Move as a Brand Mover in 2022 to get the whole world and everybody moving.

Categories
EVENT NEWSROOM

BILL SKARSGÅRD WEARS A LOOK FROM THE UPCOMING H&M ATELIER SPRING-SUMMER 2025 COLLECTION AT THE BERLIN PREMIERE OF HIS NEW FILM, ‘NOSFERATU’.

The face of the Autumn-Winter 2024 campaign sported the upcoming season’s expertly cut wool twill suit in custom black, layered over a white cotton long-sleeve henley. The silhouette captured the relaxed elegance of the line, which debuted to great success in H&M stores this year.

The new H&M Atelier Spring-Summer 2025 collection will be available in selected H&M stores worldwide and online from February 27, 2025.

Categories
NEWSROOM OPENINGS

H&M NOW OPEN IN DOMINICAN REPUBLIC

“After successful openings in the vibrant and exciting markets of Panama, Guatemala, and Costa Rica, we are thrilled to expand with our franchise partner Hola Moda by launching in the Dominican Republic. We can’t wait to offer fashion and creativity to our customers, empowering them to unleash their self expression.”

Samuel Miller, Global Head of Franchise at H&M Group 

“We were thrilled to witness the enthusiasm of the people eagerly awaiting for our arrival. Bringing fashion and quality at the best price to a new city is always a reason for joy, but the extraordinary reception we’ve experienced in the Dominican Republic has exceeded all our expectations.”

Beatriz Volkmann, Regional Manager of Hola Moda. 

The opening was celebrated with a traditional ribbon cutting ceremony by Samuel Miller, Global Head of Franchise at H&M Group, Beatriz Volkmann, Regional Manager at Hola Moda, Marisol Fernández, Country Manager for new markets at Hola Moda, Karen Dickson, Area Manager at H&M Dominican Republic, and Grobert Puig, Store Manager of H&M Ágora Mall.

With this new store launch in Dominican Republic, H&M will have physical presence in 78 markets.

 

Categories
H&M HOME NEWSROOM

H&M HOME PRESENTS SPRING 2025 – WARM MINIMALISM MEETS EXPRESSIVE DESIGN

Embracing the essence of calmness, whilst resonating with the expressive flair of minimalistic taste and featuring architectural black-and-white elements – each category of the collection is carefully curated to inspire and add beauty to a new season ahead of us. The understated colourways create a harmonious backdrop, inviting both tranquility and warmth to a considered and curated home environment for the spring season.

The furniture in the collection include stools, lounge chairs, gently curved sofa tables in wood and marble designed to complement one another, ceiling and table lamps in the collection signature print,  to generously sized rugs including a classic harlequin pattern. The textured cabinet in off-white, with wood details is the perfect new addition to a livingroom space, or even a bedroom. The graphic-patterned stool, lounge chair and table lamp all work together or separately as illustrative interior details.  The marble sofa table and pedestal are perfect to create a cool balance, and create a contrast with the fluffy, beige stool and lounge chair.

“The H&M HOME spring collection celebrates the less-is-more aesthetic, where every element and object is carefully chosen to evoke both a sense of serenity and modernity. From inviting textures and materials, sculptural pieces, geometrical patterns to soothing hues, we hope the clean lines of the collection inspire our customers to embrace the new spring season”

says Evelina Kravaev-Söderberg, Head of Design & Creative at H&M HOME.

The soft textures of the collection’s textiles, with velvety fabrics and tactile embroideries invite a tactile exploration. Corduroy and bouclé fabrics add depth and richness to the minimalist aesthetic, creating a warm and inviting atmosphere. Here we find cushions in various shades of white, adding in velvet green details and striped patterns in shades of beige, sand and black.  Warm, graphic-print blankets come in beige/black and sand/black combinations. Other key interior pieces include sculptural vases with swirly textures and round shapes, to ceramic black geometrically shaped candle holders.

Graphic patterns inspired by mid-century geometrics, adorn the tableware this season, with black and white plates, bowls, serving platters and water jug featuring contrasting bold swirls or stripes. The marble candle holders and footed bowl add substance, with the swirl patterned table cloth circling back to the monochrome palette to enhance elegance.

Bedroom décor features luxurious bedding, from a black and white, soft geometrical pattern, to a satin set embossed in a chequered nougat brown print. Here the plush fluffy stools and lounge chairs add a cosy feeling.

The spring bathroom embraces striped patterns, in a beige, monochrome and green palette from both towels to robes.  A marble soap dispenser and toothbrush mug make for the final details for a tranquil and stylish space.

The collection is available in stores and online at hm.com/home from 30th January 2025. 

Categories
H&M Move NEWSROOM

FEEL THE SOFTNESS – FROM THE INSIDE OUT H&M LAUNCHES THE WELLNESS EDIT

As the new year unfolds, the H&M Wellness Edit invites you to invest in yourself by focusing on the small habits that build a lasting routine and lay the foundation for genuine wellbeing. Slow down. Light a scented candle. Take a deep breath and feel the calmness that surrounds you as you connect within.

– We designed this collection with the vision of letting January’s light guide us. This crisp yet warm light marks the beginning of the year, showing us where we aspire to be and how we wish to invest in ourselves. We believe in starting gently, nurturing our inner strength, and building from within, so that as the year unfolds, we can glow with our full potential,

says Marie Fredros, Head of Design at H&M Move.

Watch the film here

The H&M Wellness Edit enables everyday self-indulgence — wherever you are. At the heart of it all is the true hero: the new Yoga leggings in SoftMove™ designed for ultimate comfort and fit. These leggings truly feel like a soft embrace, adapting to your body’s every move.

The campaign features a full SoftMove™ look in natural tones of off-white, grounding neutrals, and buttery yellow, designed for low-intensity activities such as yoga and pilates, or meditation. New pieces include sports bras with a clean look and a deep triangle bra, designed to pair seamlessly with your Yoga leggings in SoftMove™, flared bottoms, or biker shorts — which are all part of this drop. To complete the look, layer up with a padded jacket, crew sweaters, or a hoodie. And don’t forget to add the stylish wrist weights to elevate your practice.

Supporting the Wellness Edit, H&M Beauty and H&M HOME offer a curated range of self-care essentials designed to elevate your space and wellbeing. H&M Beauty enhances natural radiance with face tools like jade rollers and rose quartz gua sha, perfect for soothing massages when paired with face oils or serums. The latest K-beauty* products complete your wellness routine. H&M HOME brings luxury to everyday rituals with plush, embossed cotton towels, matching robes and bathmats that combine function with indulgence. From sleek wooden trays to beautifully scented diffusers and candles, each item is designed to help you feel your best and transform your surroundings into a haven for all your senses.

The Wellness Edit will be available globally in selected stores and at hm.com from Thursday 2 January, 2025.

Categories
EVENT NEWSROOM

NARA SMITH DAZZLES IN A H&M STUDIO LOOK AT THE FASHION AWARDS 2024 – NOW AVAILABLE IN A LIMITED-EDITION DROP

Nara Smith debuted a dazzling gown from H&M Studio’s Holiday Capsule at The Fashion Awards 2024 at London’s Royal Albert Hall on December 2. The model and digital creator wore a limited-edition dress with a sleek silhouette and glistening metallic embellishments as she walked the red carpet together with H&M’s creative advisor and head of design womenswear Ann-Sofie Johansson and H&M Studio’s collection designer Kathrin Deutsch.

“We are delighted to be returning to The Fashion Awards to celebrate fashion and creativity at this important moment for the industry. It’s also a pleasure to be able to showcase the talents of our H&M Studio team by dressing the wonderful Nara Smith in a unique look from the latest collection,”

says Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear at H&M.

“I love dressing up and feeling feminine, so it’s a joy to be wearing such an elegant, characterful dress to celebrate an extraordinary year in fashion with H&M,”

says Nara Smith.

Nara’s dress builds on an existing style in H&M Studio’s Holiday Capsule, inspired by sophisticated eveningwear foundations. Dubbed the NARA dress, the shimmering gown sports a streamlined, on-trend silhouette, with a heavily embellished, corseted waist and a flowing skirt customized with added volume for the red carpet. For the first time, the limited-edition style will be available to buy immediately after the Fashion Awards at H&M’s Flagship on Regent Street in London and online in selected markets at hm.com from December 3.

“Nara Smith is the perfect figure to showcase this timeless evening dress from the H&M Studio Holiday Capsule collection. And for all our customers looking for a striking party look, we’re excited to offer this limited-edition piece immediately after the Fashion Awards, so that everyone can channel red-carpet glamour this festive season,”

says Kathrin Deutsch, Collection Designer at H&M Studio.

The NARA dress will be available online at H&M.com in the following markets:

Austria, Belgium, Denmark, France, Germany, Italy, Norway, Portugal, Spain, Sweden, Switzerland, The Netherlands, United Kingdom, United States

Price: EUR 299 / GBP 279.99 / USD 349

Categories
FASHION NEWSROOM

H&M STUDIO’S PRE-SPRING CAPSULE ARRIVES WITH A NEW OUTLOOK ON TRANSITIONAL DRESSING

The colour palette is mainly black and midnight blue with one yellow and purple crocus print – the first flower of Spring, breaking through the snow. Featuring outerwear, dresses, tops and bottoms, the capsule was inspired by the chrysalis state of a butterfly, getting ready to emerge onto the scene.

Key pieces are strong yet easygoing. The long, tailored blazer-style coat is collarless and double-breasted for a sculptural look. A leather take on the trench stops at the hips and has an oversized silhouette. For something more lightweight, there’s a voluminous trench in a windbreaker-type fabric with a high collar. The first blooms show up in a long, fluid dress with billowing sleeves, a handkerchief hem and keyhole neckline. Coated denim, printed leggings and a leather wraparound miniskirt add edge and layering possibilities when styling.

“In between winter and spring, we long for the sun on our skin but still need outerwear. Thinking about that time before we can fully bloom led us to this play of tailoring and floaty fabrics. And by injecting a bit of toughness with leather and denim, the capsule feels powerful and confident – ready for anything,”

says Linda Wikell, Designer H&M Studio